{"id":3402,"date":"2024-01-05T19:16:38","date_gmt":"2024-01-05T19:16:38","guid":{"rendered":"https:\/\/nyvc.com\/wpx\/?page_id=3402"},"modified":"2025-06-04T23:45:50","modified_gmt":"2025-06-04T23:45:50","slug":"process","status":"publish","type":"page","link":"https:\/\/nyvc.com\/?page_id=3402","title":{"rendered":"NYVC&#8217;s Investment Process"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;#process&#8221; module_id=&#8221;process&#8221; _builder_version=&#8221;4.23.4&#8243; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;2px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row custom_padding_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;amelia_paralax&#8221; _builder_version=&#8221;4.23.4&#8243; background_image=&#8221;https:\/\/nyvc.com\/wpx\/wp-content\/uploads\/2024\/01\/amelia-x-psd-4.jpg&#8221; parallax=&#8221;on&#8221; background_blend=&#8221;lighten&#8221; min_height=&#8221;200px&#8221; min_height_tablet=&#8221;235px&#8221; min_height_phone=&#8221;245px&#8221; min_height_last_edited=&#8221;on|desktop&#8221; max_height=&#8221;200px&#8221; max_height_tablet=&#8221;235px&#8221; max_height_phone=&#8221;245px&#8221; max_height_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;0px|auto|||false|false&#8221; custom_padding=&#8221;|10px||10px|false|false&#8221; custom_padding_tablet=&#8221;0px|5px|5px|5px|false|false&#8221; custom_padding_phone=&#8221;0px|3px|3px|3px|false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;%22Never interrupt&#8230;%22&#8243; _builder_version=&#8221;4.23.4&#8243; text_font=&#8221;Aldrich||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;20px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.3em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;25px||5px||false|false&#8221; custom_margin_tablet=&#8221;17px||||false|false&#8221; custom_margin_phone=&#8221;18px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; inline_fonts=&#8221;Amaranth&#8221; global_colors_info=&#8221;{}&#8221;]\u201cNever interrupt someone doing what you said couldn&#8217;t be done.\u201d[\/et_pb_text][et_pb_text admin_label=&#8221;Amelia&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;Aldrich||||||||&#8221; text_text_color=&#8221;#6b6b6b&#8221; text_font_size=&#8221;17px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px|10px|0px|10px|false|false&#8221; inline_fonts=&#8221;Amaranth&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Amelia Earhart<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;%22Preparation is&#8230;%22&#8243; _builder_version=&#8221;4.23.4&#8243; text_font=&#8221;Aldrich||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;20px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.3em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;15px||5px||false|false&#8221; custom_margin_tablet=&#8221;17px||||false|false&#8221; custom_margin_phone=&#8221;18px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; inline_fonts=&#8221;Amaranth&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>\u201cPreparation, I have often said, is rightly two-thirds of any venture.\u201d<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Amelia&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;Aldrich||||||||&#8221; text_text_color=&#8221;#6b6b6b&#8221; text_font_size=&#8221;17px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px|10px|0px|10px|false|false&#8221; inline_fonts=&#8221;Amaranth&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Amelia Earhart<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;process_header&#8221; _builder_version=&#8221;4.18.0&#8243; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;process_header&#8221; module_id=&#8221;process&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;23px||||false|false&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>OUR PROCESS<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;process text&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;0px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.21.0&#8243; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.2&#8243; text_font=&#8221;ABeeZee||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||-3px|||&#8221; custom_padding=&#8221;12px||11px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify;\">Before we invest in an idea, we analyze two aspects of the underlying premise of the startup &#8211; its viability and its feasibility.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; text_font=&#8221;ABeeZee|700||on|||||&#8221; text_text_color=&#8221;#0b88c6&#8243; text_font_size=&#8221;17px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.5em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;25px|300px|18px|300px|false|false&#8221; custom_margin_tablet=&#8221;25px|40px|18px|40px|false|false&#8221; custom_margin_phone=&#8221;|10px|18px|10px|false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;14px||10px||false|false&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;15px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; border_radii=&#8221;on|3px|3px|3px|3px&#8221; box_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>BEFORE WE ANALYZE THE PRODUCT-MARKET-FIT,<br \/>WE FIRST VERIFY THE PRODUCT-MARKET-NEED.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.2&#8243; text_font=&#8221;ABeeZee||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||-3px|||&#8221; custom_padding=&#8221;14px||5px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Our viability and feasibility analysis process seeks to clarify the following questions:<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;ABeeZee||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_line_height=&#8221;1.9em&#8221; custom_margin=&#8221;||-3px|||&#8221; custom_padding=&#8221;1px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>\u00a0<strong>VIABILITY ANALYSIS<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;ABeeZee||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_line_height=&#8221;1.9em&#8221; custom_margin=&#8221;-2px||-3px|||&#8221; custom_padding=&#8221;0px||11px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>Is the concept evolutionary, disruptive, or revolutionary?<\/li>\n<li>Does the target addressable market already perceive the product \/ service \/ offering as a need?<\/li>\n<li>If not, can we cost-effectively introduce and market it? Can we realistically become the category leader? <span style=\"color: #777777;\"><em>(marketing plan \/ sales \/ user acquisition model \/ user retention)<\/em><\/span><\/li>\n<li>Why will prospective customers \/ users want to try the product \/ service? Why will they keep using it? Why will they switch away from their current practices? Can we successfully create an intuitive and enticing engagement \/ user experience? Can we, and how do we, create a product \/ service that users will perceive and appreciate as vital to their processes? <span style=\"color: #777777;\"><em>(value proposition)<\/em><\/span><\/li>\n<li>Is the business commercially viable? Is the startup focused on user acquisition, on cash-flow growth, or on a balance of the two? <em><span style=\"color: #777777;\">(monetization \/ growth)<\/span><\/em><\/li>\n<li>What does the competitive landscape look like? Does the startup have adequate intellectual property protection? What are the niche\u2019s barriers to entry?<\/li>\n<li>What are the startup\u2019s funding and operational needs, plans, and milestones? Are they realistic? Can we minimize risk to investors by providing Contingent Milestone Installment (CMI) funding? <span style=\"color: #777777;\"><em>(capital strategies)<\/em><\/span><\/li>\n<li>Do the startup and its team fit well with our criteria, stage, sector, and region competencies?<\/li>\n<li>Are the founders and executives amicable to cooperation and communication with investors?<\/li>\n<li>Do the most-probable ROI (x) and IRR (time weighted) scenarios fit our fund\u2019s objectives?<\/li>\n<li>Are our exit objectives aligned with those of the founders and management? Is the company projected to become a profitable growth company? What are the realistic prospects or exit strategies of the company? <em><span style=\"color: #777777;\">(private growth \/ being acquired \/ an IPO)<\/span><\/em><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;FEASIBILITY ANALYSIS&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;ABeeZee||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_line_height=&#8221;1.9em&#8221; custom_margin=&#8221;||-3px|||&#8221; custom_padding=&#8221;0px||11px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>FEASIBILITY ANALYSIS<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Can the startup&#8230;&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;ABeeZee||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_line_height=&#8221;1.9em&#8221; custom_margin=&#8221;||-3px|||&#8221; custom_padding=&#8221;0px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Can the startup (with our help, if necessary):<\/p>\n<ul>\n<li>Efficiently budget utilization of available capital and achieve defined milestones?<\/li>\n<li>Achieve its development and promotion objectives on schedule and within budget?<\/li>\n<li>Establish, and remain focused on, its short-term and long-term objectives?<\/li>\n<li>Recruit, acquire, and retain needed talent and skill?<\/li>\n<li>Utilize our industry network for operational, growth, and strategic advantages?<\/li>\n<li>Attract senior executive management when needed?<\/li>\n<li>Attract additional funding to achieve its growth and exit objectives?<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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its viability and its feasibility.BEFORE WE ANALYZE THE PRODUCT-MARKET-FIT,WE FIRST VERIFY THE PRODUCT-MARKET-NEED.Our viability and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-3402","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/nyvc.com\/index.php?rest_route=\/wp\/v2\/pages\/3402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nyvc.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/nyvc.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/nyvc.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/nyvc.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3402"}],"version-history":[{"count":10,"href":"https:\/\/nyvc.com\/index.php?rest_route=\/wp\/v2\/pages\/3402\/revisions"}],"predecessor-version":[{"id":3442,"href":"https:\/\/nyvc.com\/index.php?rest_route=\/wp\/v2\/pages\/3402\/revisions\/3442"}],"wp:attachment":[{"href":"https:\/\/nyvc.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}